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Více informací o knize Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

• Parametry knihy
• Anotace
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Anotace knihy

In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis'-'-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
• Autor: Ebster
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 201
• EAN: 9781606490945
• ISBN: 160649094X
• ID: 01220011
• Nakladatelství: Business Expert Press
• Hmotnost: 316 g
• Rozměry: 227 × 152 × 12 mm
• Datum vydání: 16. September 2011

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