Kód: 02397563
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers fr ... celý popis
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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
447 Kč
Osobní odběr Praha, Brno a 12903 dalších
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