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Více informací o knize Mastering Fashion Buying and Merchandising Management

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• Anotace
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Anotace knihy

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Mastering Fashion Buying and Merchandising Management
• Autor: Tim Jackson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 216
• EAN: 9780333801659
• ISBN: 0333801652
• ID: 04058689
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 328 g
• Rozměry: 231 × 157 × 14 mm
• Datum vydání: 16. November 2000

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