Kód: 11067746
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? ... celý popis
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral?
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
402 Kč
Osobní odběr Praha, Brno a 12903 dalších
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