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Více informací o knize Visual Merchandising

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Anotace knihy

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, "Visual Merchandising" is an invaluable handbook for anyone working in and learning about this exciting subject.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Visual Merchandising
• Autor: Tony Morgan
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 208
• EAN: 9781856695398
• ID: 04301467
• Nakladatelství: LAURENCE KING PUBLISHERS
• Hmotnost: 1050 g
• Rozměry: 280 × 218 × 27 mm
• Datum vydání: 31. March 2008

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