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Více informací o knize Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

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Anotace knihy

Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell.§In Selling Luxury, Robin Lent and Genevi

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
• Autor: Robin Lent
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 176
• EAN: 9780470457993
• ISBN: 0470457996
• ID: 04423951
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 398 g
• Rozměry: 230 × 157 × 18 mm
• Datum vydání: 26. June 2009

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