Kód: 28223467
Luxury Brand Management in Digital and Sustainable Times, 4th Edition
Autor Gerald Mazzalovo
Luxury Brand Management, Fourth Edition presents both the macro and micro-economic aspects of the luxury industry and the management, marketing, distribution, logistics and creation axes specific to the industry. Illustrated with ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 544
Nakladatelství: John Wiley & Sons Inc, 2020
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Anotace knihy
Luxury Brand Management, Fourth Edition presents both the macro and micro-economic aspects of the luxury industry and the management, marketing, distribution, logistics and creation axes specific to the industry. Illustrated with many examples (o
Parametry knihy
1980 Kč
- Plný název: Luxury Brand Management in Digital and Sustainable Times, 4th Edition
- Autor: Gerald Mazzalovo
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 544
- EAN: 9781119706281
- ISBN: 1119706289
- ID: 28223467
- Nakladatelství: John Wiley & Sons Inc
- Hmotnost: 906 g
- Rozměry: 235 × 166 × 35 mm
- Datum vydání: 03. December 2020
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