Mohlo by se vám také líbit

Více informací o knize Principles of Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 217 bodů

Anotace knihy

Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help students understand how to create value and build customer relationships.In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Principles of Marketing
• Autor: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 720
• EAN: 9781292269566
• ISBN: 1292269561
• ID: 24299290
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 1480 g
• Rozměry: 211 × 275 × 25 mm
• Datum vydání: 21. November 2019

Oblíbené z jiného soudku

---

---

---