Kód: 01030402
What Were They Thinking?
Autor ROBERT M. MCMATH
More than 80 lessons on launching new products, gleaned from clunkers like Crystal, Pepsi and Toaster Eggs.
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 256
Nakladatelství: Times Books, 2000
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Anotace knihy
More than 80 lessons on launching new products, gleaned from clunkers like Crystal, Pepsi and Toaster Eggs.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
486 Kč
- Plný název: What Were They Thinking?
- Podnázev: Marketing Lessons You Can Learn from Products That Flopped
- Autor: ROBERT M. MCMATH
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 256
- EAN: 9780812932034
- ISBN: 9780812932034
- ID: 01030402
- Nakladatelství: Times Books
- Hmotnost: 318 g
- Rozměry: 210 × 140 × 13 mm
- Datum vydání: 02. March 2000
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