Mohlo by se vám také líbit

Více informací o knize Sensory Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 152 bodů

Anotace knihy

"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Sensory Marketing
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 426
• EAN: 9781841698892
• ISBN: 184169889X
• ID: 04254399
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 658 g
• Rozměry: 228 × 154 × 21 mm
• Datum vydání: 16. December 2009

Oblíbené z jiného soudku

---

---

---