Kód: 04621798
This reference explains the rationale behind measuring service effectiveness and covers the measurement process from preparation to managing the results. Cook discusses methods of gaining quantitative and qualitative research data ... celý popis
Angličtina
Nákupem získáte 484 bodů
Anotace knihy
This reference explains the rationale behind measuring service effectiveness and covers the measurement process from preparation to managing the results. Cook discusses methods of gaining quantitative and qualitative research data from customers, measuring internal customer service, benchmarking and analyzing measurement results. She concludes with
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
4835 Kč
Angličtina
Osobní odběr Praha, Brno a 46512 dalších
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