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This reference explains the rationale behind measuring service effectiveness and covers the measurement process from preparation to managing the results. Cook discusses methods of gaining quantitative and qualitative research data ... celý popis
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This reference explains the rationale behind measuring service effectiveness and covers the measurement process from preparation to managing the results. Cook discusses methods of gaining quantitative and qualitative research data from customers, measuring internal customer service, benchmarking and analyzing measurement results. She concludes with
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
5172 Kč
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