Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Marketing As Strategy

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 95 bodů

Anotace knihy

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Marketing As Strategy
• Podnázev: Understanding the CEO's Agenda for Driving Growth and Innovation
• Autor: Kumar Nirmalya
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 288
• EAN: 9781591392101
• ISBN: 1591392101
• ID: 04237516
• Nakladatelství: Harvard Business Review Press
• Hmotnost: 580 g
• Rozměry: 163 × 242 × 26 mm
• Datum vydání: 05. May 2004

Oblíbené z jiného soudku

---

---

---