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Anotace knihy

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer , Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer - and shows how you can do it too. Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Cult of the Customer
• Autor: Shep Hyken
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 256
• EAN: 9780470404829
• ISBN: 0470404825
• ID: 04082518
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 440 g
• Rozměry: 235 × 162 × 23 mm
• Datum vydání: 17. March 2009

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