Kód: 11067745
Contagious
Autor Jonah Berger
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 244
Nakladatelství: Harper Collins Publishers, 2013
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Anotace knihy
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Parametry knihy
481 Kč
- Plný název: Contagious
- Podnázev: Why Things Catch on
- Autor: Jonah Berger
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 244
- EAN: 9781451686579
- ISBN: 1451686579
- ID: 11067745
- Nakladatelství: Harper Collins Publishers
- Hmotnost: 353 g
- Rozměry: 229 × 146 × 19 mm
- Datum vydání: 05. March 2013
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