Kód: 04010268
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Autor A Ries
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 272
Nakladatelství: McGraw-Hill Education - Europe, 2000
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Anotace knihy
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
620 Kč
- Plný název: Positioning: The Battle for Your Mind, 20th Anniversary Edition
- Autor: A Ries
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 272
- EAN: 9780071359160
- ISBN: 0071359168
- ID: 04010268
- Nakladatelství: McGraw-Hill Education - Europe
- Hmotnost: 534 g
- Rozměry: 212 × 195 × 26 mm
- Datum vydání: 16. December 2000
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