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Více informací o knize How Brands Grow 2 Revised Edition

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Anotace knihy

This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Parametry knihy

• Plný název: How Brands Grow 2 Revised Edition
• Autor: Jenni Romaniuk
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 256
• EAN: 9780190330026
• ISBN: 0190330023
• ID: 37266793
• Nakladatelství: Oxford University Press
• Hmotnost: 516 g
• Rozměry: 163 × 236 × 21 mm
• Datum vydání: 20. September 2021

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