Kód: 04287303
Buyology
Autor Martin Lindstrom
The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 272
Nakladatelství: Cornerstone, 2009
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Anotace knihy
The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a major company.
Parametry knihy
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies
270 Kč
- Plný název: Buyology
- Autor: Martin Lindstrom
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 272
- EAN: 9781847940131
- ISBN: 1847940137
- ID: 04287303
- Nakladatelství: Cornerstone
- Hmotnost: 196 g
- Rozměry: 197 × 130 × 17 mm
- Datum vydání: 07. May 2009
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