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Více informací o knize Fashion Marketing Communications

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• Anotace
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Anotace knihy

Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design Fashion & textiles: design

• Plný název: Fashion Marketing Communications
• Autor: Gaynor Lea-Greenwood
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 216
• EAN: 9781405150606
• ISBN: 1405150602
• ID: 04437550
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 388 g
• Rozměry: 245 × 173 × 11 mm
• Datum vydání: 14. December 2012

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