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Anotace knihy

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising, whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms, are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from small-, medium-, and large-sized advertising agencies across the United States to illustrate what works-or not-and why.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Strategic Copywriting
• Podnázev: How to Create Effective Advertising
• Autor: Edd Applegate
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 310
• EAN: 9781442244085
• ISBN: 1442244089
• ID: 09387447
• Nakladatelství: Rowman & Littlefield
• Hmotnost: 586 g
• Rozměry: 179 × 255 × 22 mm
• Datum vydání: 05. November 2015

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