Mohlo by se vám také líbit

Více informací o knize Selected Essays on Corporate Reputation and Social Media

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 168 bodů

Anotace knihy

In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the social media brand value chain paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly§interactive and vivid way to positively influence attitudinal measures among their fan base.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Selected Essays on Corporate Reputation and Social Media
• Podnázev: Collection of Empirical Evidence
• Autor: Markus Kick
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 185
• EAN: 9783658088361
• ISBN: 3658088362
• ID: 09180183
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 2653 g
• Rozměry: 11 × 148 × 210 mm
• Datum vydání: 20. February 2015

Oblíbené z jiného soudku

---

---

---