Mohlo by se vám také líbit

Více informací o knize Review of Marketing Research

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 434 bodů

Anotace knihy

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Review of Marketing Research
• Autor: Naresh K. Malhotra
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 216
• EAN: 9780765620927
• ISBN: 0765620928
• ID: 04691029
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 548 g
• Rozměry: 246 × 174 × 16 mm
• Datum vydání: 01. January 2008

Oblíbené z jiného soudku

---

---

---