Kód: 18944119
Building Distinctive Brand Assets
Autor Romaniuk, Jenni (Research Professor, au)
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 248
Nakladatelství: Oxford University Press Australia, 2018
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Anotace knihy
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy
695 Kč
- Plný název: Building Distinctive Brand Assets
- Autor: Romaniuk, Jenni (Research Professor, au)
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 248
- EAN: 9780190311506
- ISBN: 9780190311506
- ID: 18944119
- Nakladatelství: Oxford University Press Australia
- Hmotnost: 456 g
- Rozměry: 163 × 236 × 19 mm
- Datum vydání: 16. March 2018
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