Kód: 25022392
Brand Portfolio Strategy
Autor David A Aaker
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 368
Nakladatelství: Simon & Schuster, 2020
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Anotace knihy
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and cre
Parametry knihy
616 Kč
- Plný název: Brand Portfolio Strategy
- Autor: David A Aaker
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 368
- EAN: 9781982146528
- ISBN: 1982146524
- ID: 25022392
- Nakladatelství: Simon & Schuster
- Hmotnost: 340 g
- Rozměry: 140 × 213 × 22 mm
- Datum vydání: 30. April 2020
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