Kód: 25584632
Marketing Metrics
Autor Neil Bendle, Paul Farris
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, a ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 512
Nakladatelství: Pearson Education, 2020
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Anotace knihy
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboar
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1096 Kč
- Plný název: Marketing Metrics
- Autor: Neil Bendle, Paul Farris
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 512
- EAN: 9780136717133
- ISBN: 0136717136
- ID: 25584632
- Nakladatelství: Pearson Education
- Hmotnost: 770 g
- Rozměry: 178 × 231 × 28 mm
- Datum vydání: 28. September 2020
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