Kód: 19117186
Marketing Manipulation: A Consumer's Survival Manual
Autor Kamins, Michael (Stony Brook Univ, Usa)
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from a ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 252
Nakladatelství: World Scientific Publishing Co Pte Ltd, 2018
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Anotace knihy
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where co
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
2699 Kč
- Plný název: Marketing Manipulation: A Consumer's Survival Manual
- Autor: Kamins, Michael (Stony Brook Univ, Usa)
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 252
- EAN: 9789813234703
- ISBN: 9789813234703
- ID: 19117186
- Nakladatelství: World Scientific Publishing Co Pte Ltd
- Hmotnost: 594 g
- Rozměry: 238 × 167 × 22 mm
- Datum vydání: 01. October 2018
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