Mohlo by se vám také líbit

Více informací o knize Market Research Handbook

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 46 bodů

Anotace knihy

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrate the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Market Research Handbook
• Podnázev: Measurement, Approach and Practice
• Autor: Xu, Jie (Fudan University, China)
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 204
• EAN: 9780595364015
• ISBN: 9780595364015
• ID: 07362477
• Nakladatelství: iUniverse
• Hmotnost: 330 g
• Rozměry: 154 × 230 × 13 mm
• Datum vydání: 26. August 2005

Oblíbené z jiného soudku

---

---

---