Kód: 06742411
Handbook of Market Segmentation
Autor Art Weinstein
This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources. ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 260
Nakladatelství: Taylor & Francis Inc, 2004
- Více informací o knize
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Anotace knihy
This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
2018 Kč
- Plný název: Handbook of Market Segmentation
- Autor: Art Weinstein
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 260
- EAN: 9780789021571
- ISBN: 9780789021571
- ID: 06742411
- Nakladatelství: Taylor & Francis Inc
- Hmotnost: 366 g
- Rozměry: 215 × 154 × 14 mm
- Datum vydání: 20. April 2004
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