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Více informací o knize Grassroots Marketing of Environmental Non-Profit Organizations

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Anotace knihy

Los Angeles' small, grassroots environmental non-profit organizations are not optimizing their public relations or their social marketing practices to the public in ways that maximize recruitment of members, volunteers and supporters. This is a challenge for most small environmental non-profits. This thesis is meant to be a guide to marketing staff and volunteers of local environmental non-profits, in order to help them to better convey their missions and messages to the people of their communities, by: Describing the marketing practices of a few small, grassroots environmental non-profit organizations, Analyzing case studies of those organizations, Presenting suggestions for marketing and public relations, Offering tools for social marketers of grassroots environmental non-profit organizations. As prerequisites to discussing the topic, it also covers: o The marketing continuum of the environmental movement, o The history of the environmental movement in the United States, o American public conceptions surrounding environmentalism and ecology, o And,different marketing theories and techniques that can relate to grassroots environmental non-profit organizations.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Grassroots Marketing of Environmental Non-Profit Organizations
• Podnázev: An Organizational Guide and Manual
• Autor: Havah Jaffe
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 200
• EAN: 9783639273649
• ISBN: 3639273648
• ID: 06834609
• Nakladatelství: VDM Verlag
• Hmotnost: 299 g
• Rozměry: 229 × 152 × 12 mm
• Datum vydání: 23. August 2010

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