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Anotace knihy

This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It: contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Fundamentals of Marketing Research
• Autor: Scott M. Smith, Gerald Albaum
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 896
• EAN: 9780761988526
• ID: 04686927
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 1940 g
• Rozměry: 235 × 195 × 60 mm
• Datum vydání: 08. December 2004

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