Mohlo by se vám také líbit

Více informací o knize Customer Value-centered Management

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 184 bodů

Anotace knihy

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Customer Value-centered Management
• Podnázev: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
• Autor: Andreas Krämer, Thomas Burgartz, Christina Muzzu
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 270
• EAN: 9783031904967
• ID: 48233757
• Nakladatelství: Springer, Berlin
• Hmotnost: 693 g
• Rozměry: 235 × 155 mm
• Rok vydání: 2025

Oblíbené z jiného soudku

---

---

---