Kód: 04085039
Celebrity Sells
Autor Hamish Pringle
Offers practical advice on how to advertise a brand using celebrities. The author is the director general of the Institute of Practitioners in Advertising.
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 340
Nakladatelství: John Wiley & Sons Inc, 2004
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Anotace knihy
Offers practical advice on how to advertise a brand using celebrities. The author is the director general of the Institute of Practitioners in Advertising.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1314 Kč
- Plný název: Celebrity Sells
- Autor: Hamish Pringle
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 340
- EAN: 9780470868508
- ISBN: 0470868503
- ID: 04085039
- Nakladatelství: John Wiley & Sons Inc
- Hmotnost: 526 g
- Rozměry: 227 × 152 × 25 mm
- Datum vydání: 26. March 2004
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