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Více informací o knize Cause-Related Marketing

• Parametry knihy
• Anotace
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Anotace knihy

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. 

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Cause-Related Marketing
• Podnázev: Case Studies From a Global Perspective
• Autor: M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 435
• EAN: 9783030654573
• ID: 38812480
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 823 g
• Rozměry: 235 × 155 × 24 mm
• Datum vydání: 29. March 2022

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