Kód: 10056858
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for some ... celý popis
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Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functiona
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
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