Kód: 04070885
Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of brandi ... celý popis
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Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
2305 Kč
Osobní odběr Praha, Brno a 12903 dalších
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