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Anotace knihy

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. "Branding Your Business" explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, "Branding Your Business" will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Branding Your Business
• Autor: James Hammond
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 288
• EAN: 9780749462963
• ISBN: 0749462965
• ID: 04354290
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 360 g
• Rozměry: 215 × 140 × 17 mm
• Datum vydání: 03. March 2011

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