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Více informací o knize Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making

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Anotace knihy

Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: -, Maharshi Dyanand Saraswati Universitym Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential capacity that a consumer has of recognizing or recalling the name of the brand as an offer of a certain category of product. Brand awareness is a dimension of brand equity that affects the decisions of the consumer both at the affective level and the behavior level. Presumably, marketers expect that brand awareness will keep the brand in the consumer s evoked set while consumer decides about the brand for consumption. Brand awareness favors the creation of brand image.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making
• Autor: Pradeep Kautish
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 348
• EAN: 9783656079750
• ISBN: 3656079757
• ID: 01671675
• Nakladatelství: Grin Publishing
• Hmotnost: 454 g
• Rozměry: 210 × 148 × 20 mm
• Datum vydání: 22. December 2011

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