Kód: 18175651
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media ... celý popis
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Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
3918 Kč
Osobní odběr Praha, Brno a 12903 dalších
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