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Více informací o knize Advances in Advertising Research (Vol. IV)

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Anotace knihy

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme The changing roles of advertising . The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Advances in Advertising Research (Vol. IV)
• Podnázev: The Changing Roles of Advertising
• Autor: Sara Rosengren, Micael Dahlen, Shintaro Okazaki
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 407
• EAN: 9783658023645
• ISBN: 3658023643
• ID: 01688652
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 648 g
• Rozměry: 154 × 216 × 29 mm
• Datum vydání: 31. May 2013

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