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Anotace knihy

Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Undressing the Ad
• Autor: Katherine Toland Frith
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 250
• EAN: 9780820437552
• ISBN: 0820437557
• ID: 09373349
• Nakladatelství: Peter Lang Publishing Inc
• Hmotnost: 384 g
• Rozměry: 152 × 227 × 18 mm
• Datum vydání: 23. October 2006

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