Kód: 09109669
Strategic Public Relations Management
Autor Bruce E. Pinkleton
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative eval ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 398
Nakladatelství: Taylor & Francis Ltd, 2015
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Anotace knihy
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The vol
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
9849 Kč
- Plný název: Strategic Public Relations Management
- Autor: Bruce E. Pinkleton
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 398
- EAN: 9780415517683
- ISBN: 9780415517683
- ID: 09109669
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 884 g
- Rozměry: 195 × 304 × 27 mm
- Datum vydání: 10. March 2015
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