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• Anotace
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Anotace knihy

Based on twenty plus years of selling enterprise software solutions, "Selling High Value Software" is about winning deals at the highest attainable value. It covers first-hand tips and techniques that you can use to boost value recognition and sustain it through the most demanding sales cycle. These are ideas and suggestions that will help you through the sales negotiations, due diligence processes and commercial situations that are typical of high value software contracts. Aimed at small and medium sized software companies who develop original intellectual content, the book is a street-fighter's guide to value creation and is beautifully paced throughout it's high-octane 200+ pages.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Selling High Value Software
• Autor: John Coburn
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 212
• EAN: 9781411650893
• ISBN: 9781411650893
• ID: 08372178
• Nakladatelství: Lulu.com
• Hmotnost: 324 g
• Rozměry: 229 × 152 × 12 mm
• Datum vydání: 18. October 2005

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