Kód: 06704723
Describes the changing landscape of health care in America and its implications for health care marketing and marketers, analyzing health care plans and systems as products and emphasizing the importance of marketing concerns. Loo ... celý popis
Nákupem získáte 327 bodů
Describes the changing landscape of health care in America and its implications for health care marketing and marketers, analyzing health care plans and systems as products and emphasizing the importance of marketing concerns. Looks at factors including managed care, types of health care markets and plan structures, and ways for physicians and hosp
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
3267 Kč
Osobní odběr Praha, Brno a 12903 dalších
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