Kód: 03621858
Marcos Ormeńo introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for sele ... celý popis
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Marcos Ormeńo introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1665 Kč
Osobní odběr Praha, Brno a 12903 dalších
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