Mohlo by se vám také líbit

Více informací o knize Loyalty Myths

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 59 bodů

Anotace knihy

In "Loyalty Myths", the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Loyalty Myths
• Autor: Timothy Keiningham
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 272
• EAN: 9780471743156
• ISBN: 0471743151
• ID: 04085727
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 458 g
• Rozměry: 234 × 163 × 25 mm
• Datum vydání: 18. October 2005

Oblíbené z jiného soudku

---

---

---