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Více informací o knize It's Not Just PR - Public Relations in Society 2e

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Anotace knihy

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Provides a broad and thorough look at the field of public relations in the world today and assesses its positive and negative impact on society's values, knowledge, and perceptions Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: It's Not Just PR - Public Relations in Society 2e
• Autor: W Timothy Coombs
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 168
• EAN: 9781118554005
• ISBN: 1118554000
• ID: 02292870
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 222 g
• Rozměry: 226 × 155 × 8 mm
• Datum vydání: 30. August 2013

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