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Více informací o knize International marketing in times of sustainability and digitalization

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Anotace knihy

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago. This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future. It is a must read for students interested in the topic and managers who are confronted with these challenges.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: International marketing in times of sustainability and digitalization
• Autor: Erika Graf
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 275
• EAN: 9783110772227
• ID: 42156233
• Nakladatelství: De Gruyter
• Rozměry: 240 × 170 mm
• Rok vydání: 2023

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