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Více informací o knize Definition and Analysis of the Market for the Porsche 911 in Germany

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Anotace knihy

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The scientific assignment consists of a market analysis and the market definition for the Porsche 911 in the German market from a marketing perspective. It includes internal and external aspects which are crucial for a successful marketing strategy. The analysis covers a general overview of the company and the respective product, followed by a customer analysis and the internal and external analysis. Instruments which have been used are the SWOT analysis, the PEST analysis and Porter s Five Forces. The document closes with a conclusion of the analysis.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Definition and Analysis of the Market for the Porsche 911 in Germany
• Podnázev: A Market Analysis
• Autor: Andreas Mehren
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 24
• EAN: 9783668304307
• ISBN: 3668304300
• ID: 15209106
• Nakladatelství: Grin Publishing
• Hmotnost: 45 g
• Rozměry: 210 × 148 × 2 mm
• Datum vydání: 27. September 2016

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