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• Anotace
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Anotace knihy

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. "The Conversation Company" will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, "The Conversation Company" is the key to sustainable success.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Conversation Company
• Autor: Steven Van Belleghem
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 288
• EAN: 9780749464738
• ISBN: 0749464739
• ID: 04453490
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 446 g
• Rozměry: 231 × 155 × 16 mm
• Datum vydání: 03. May 2012

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