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Více informací o knize Competitive Intelligence

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Anotace knihy

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Competitive Intelligence
• Autor: C. West
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 236
• EAN: 9781349418527
• ISBN: 1349418528
• ID: 13808556
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 454 g
• Rozměry: 235 × 155 × 15 mm
• Datum vydání: 19. September 2001

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