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Anotace knihy

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules-and provides practical, hands-on tools-that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Digital Transformation Playbook
• Autor: David L. Rogers
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 296
• EAN: 9780231175449
• ISBN: 0231175442
• ID: 02912582
• Nakladatelství: Columbia University Press
• Hmotnost: 632 g
• Rozměry: 237 × 171 × 22 mm
• Datum vydání: 05. April 2016

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